DAA Summit 2015: Bringing Transparency and Control to the Multi-Device User
June 25, 2015
By Lou Mastria
Advertising
Study: Online Ad Value Spikes When Data Is Used to Boost Relevance
Ads with cookies are up to seven times more valuable, and smaller Web sites benefit disproportionately from the value those ads create
WASHINGTON – February 10, 2014 – Online advertising that uses cookie technology to increase relevance by leveraging consumers' information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This new research has important implications for publishers, ad technology firms, agencies, advertisers, consumers and policy makers.
DAA Thought Leader Interview | Kathryn Farrara of Unilever
August 17, 2015
By Lou Mastria
Kathryn Farrara, Unilever, spoke at DAA Summit 2015 and provides here additional thoughts on the company’s participation in the DAA Program. She is a senior marketing counsel at Unilever, a multinational consumer packaged goods company.
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DAA Thought Leader Interview | Jodi Daniels of Auto Trader Group
September 9, 2014
By Lou Mastria
The Digital Advertising Alliance is pleased to announce its new DAA Thought Leadership Series featuring top leaders discussing current and emerging trends in interest-based advertising.
Advertising Leaders Speak Out in Support of DAA's Cross-Device Guidance Regarding Transparency & Control
November 16, 2015
By Lou Mastria
Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."
Their reaction includes:
Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)
Advertising Week 2015: Celebrate Competition & Content Diversity Made Possible by Responsible IBA
September 22, 2015
By Lou Mastria
In our attention economy - where marketers compete for the attention of consumers - I'm struck how data collection for interest-based advertising (IBA) enables support for a wide range of small publishers and niche content providers, some of whom derive most or all of their income from ad network-supplied IBA. Without IBA, much less advertising in general, these entities could not survive.
Among all the parts of our advertising ecosystem we honor and recognize during Advertising Week 2015, I'd like to toast these startups and small businesses which are thankfully among us.
Cross Border: How the DAA Program Matters to Global Advertisers
September 8, 2015
By Lou Mastria
[Photo: Peter Kosmala, senior vice president of government relations at 4A's (standing) introduces the DAA Summit 2015 panel, "Cross Border: How the DAA Programs Matter to Global Advertisers." Seated left to right: Julie Ford, executive director Digital Advertising Alliance of Canada; Jeanette Fitzgerald, chief privacy officer at Epsilon; and Chris Payne, public affairs manager at the World Federation of Advertisers and board member of the European Digital Interactive Advertising Alliance.]
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