That Icon That You See? Yeah, You Know Me.
By Lou Mastria
Consumers' recognition of the AdChoices Icon -- and understanding of how it gives choice for ads based on their interests -- continues to rise.
One thing I’ve learned from working in the ad industry is that building a brand can be a long and challenging process. The DAA only started that process about six years ago, when the cross-industry program and its AdChoices Icon were first launched, but – happily – we’ve made significant progress since then.