Advertising Leaders Speak Out in Support of DAA's Cross-Device Guidance Regarding Transparency & Control
By Lou Mastria
Association leaders affiliated with the founding of the Digital Advertising Alliance announced their support today (November 16, 2015) with the unveiling of DAA guidance, "Application of the DAA Principles of Transparency and Control to Data Used Across Devices."
Their reaction includes:
Nancy Hill, President and CEO, 4As (American Association of Advertising Agencies)