‘AdChoices’ Makes it Easier to Tell Your Brand’s Privacy Story – Through the Power of One Icon
October 27, 2023
June 8, 2020 - Final proposed regulations submitted by the Office of the California Attorney General (CA AG) to implement the California Consumer Privacy Act (CCPA) fail to provide businesses with needed clarity and time to comply and contain unconstitutional requirements that exceed the CA AG’s authority and could frustrate consumers, according to several leading advertising trade associations.
NEW YORK, NY – December 18, 2019 – The Digital Advertising Alliance (DAA) today officially launched the onboarding process for companies across the digital advertising supply chain to use its California Consumer Privacy Act (CCPA) Opt-Out Tools.