DAA Introduces Streamlined 2024 Process for Ad Industry to Adopt and Implement AdChoices' Next-Gen 'Cookies and Beyond' Tools
January 5, 2024
Recently, representatives of the ad industry have seen not just increased recognition, but an embrace of the Digital Advertising Alliance and its program among officials, especially as debates about privacy are reviving in Washington and elsewhere. Acceptance of support for advertising self-regulation in the United States appears to be growing.
Take one example from a policymaker address at our most recent DAA Summit 17 (June 13-14, 2017) in Lansdowne, VA.
Communication and collaboration throughout organizations are critical to integrate the DAA Principles effectively. Innovations such as location and cross-device data collection and use are current examples where Principles adherence can help marketers manage privacy successfully.